Friday, January 28, 2022
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By Mayowa Adebajo
Published 1 day ago Updated 1 day ago

On Monday, Monumental Sports and Entertainment MSE announced its partnership with crypto exchange FTX US in a deal that will see the latter become its official crypto exchange and NFT partner.

MSE Announces Partnership With FTX US

Since MSE is the company backing the Washington Mystics women’s basketball team, the Washington Wizards men’s basketball team, the Capital City Go-Go basketball team and the Washington Capitals hockey team, then the multi-year partnership deal invariably confirms FTX US as the official crypto partner of all 4 teams.

And per information made available by the MSE, rights to any future drops by the 4 teams, will be exclusive to the NFT platform of FTX US. Additionally, the exchange will also provide a platform for an in-game highlight series, to be called the “Big Block-Chain.”

Meanwhile, while speaking about the partnership deal, president of business operations and the chief commercial officer of the firm, Jim Van Stone mentioned that this is just a single step ahead of many, even as people keep looking to infuse blockchain technology with sports.

Blockchain Technology And Sports Are Gradually Becoming Inseparable

This particular partnership with MSE happens to be the latest in a long string of collaborations that FTX US has been working on, with some of the world’s major sports franchises in the United States.

Recall that in March, the FTX US’ parent company FTX, signed a $135-million agreement deal for it to name the Miami Heat’s home stadium, which will be called the FTX Arena until 2040 at the very least. Also in June, FTX became the official sponsor of Major League Baseball, and at another time, partnered with the University of Kentucky in a bid to allow members of its Wildcats men’s basketball team to act as brand ambassadors.

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The presented content may include the personal opinion of the author and is subject to market condition. Do your market research before investing in cryptocurrencies. The author or the publication does not hold any responsibility for your personal financial loss.
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